Solving the audience identity puzzleThe digital acceleration experienced by brands worldwide in the wake of COVID-19 has resulted in many changes, necessitating adjustments on…Mar 30, 2022Mar 30, 2022
Resulticks CX 5.0: Towards an edge-enabled futureThe emergence of new-age channels such as IoT is promising to bring many enhancements and opportunities — for engagement, analysis, and…Mar 29, 2022Mar 29, 2022
Top 5 things to know before introducing AI to your marketingThe marketing industry as a whole has been at the forefront of the AI revolution, incorporating into business processes, underlying…Mar 8, 2022Mar 8, 2022
Building a future-ready martech strategyFrom my own experience leading both marketing and sales teams, I have come to believe that a successful marketing technology strategy…Jul 14, 2021Jul 14, 2021
Hit the high Cs of omnichannel marketing contentLegendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs — the hallmark of all great tenors — multiple…Mar 24, 2021Mar 24, 2021
Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in…Big data:Mar 5, 2021Mar 5, 2021
Do I really need a CDP?That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not?Feb 26, 2021Feb 26, 2021
